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1

Measuring Marketing Productivity: Current Knowledge and Future Directions

Roland T. Rust, Tim Ambler, Gregory S. Carpenter, V. Kumar and Rajendra K. Srivastava

Journal:

Journal of Marketing

Year:

2004

Language:

english

File:

PDF, 3.18 MB

english, 2004

2

Ionic liquid mediated nano-composite polymer gel electrolyte for rechargeable battery application

Kataria, Shalu, Verma, Yogendra L., Gupta, Himani, Singh, Shishir K., Srivastava, Nitin, Dhar, Ravindra, Singh, Rajendra Kumar

Journal:

Polymer-Plastics Technology and Materials

Year:

2020

Language:

english

File:

PDF, 1.35 MB

english, 2020

3

A Multiple QTL-Seq Strategy Delineates Potential Genomic Loci Governing Flowering Time in Chickpea

Srivastava, Rishi, Upadhyaya, Hari D., Kumar, Rajendra, Daware, Anurag, Basu, Udita, Shimray, Philanim W., Tripathi, Shailesh, Bharadwaj, Chellapilla, Tyagi, Akhilesh K., Parida, Swarup K.

Journal:

Frontiers in Plant Science

Year:

2017

Language:

english

File:

PDF, 1.70 MB

english, 2017

4

Measuring Marketing Productivity: Current Knowledge and Future Directions

Rust, Roland T., Ambler, Tim, Carpenter, Gregory S., Kumar, V., Srivastava, Rajendra K.

Journal:

Journal of Marketing

Year:

2004

Language:

english

File:

PDF, 119 KB

english, 2004

5

Differential responses of Trans-Resveratrol on proliferation of neural progenitor cells and aged rat hippocampal neurogenesis

Kumar, Vivek, Pandey, Ankita, Jahan, Sadaf, Shukla, Rajendra Kumar, Kumar, Dipak, Srivastava, Akriti, Singh, Shripriya, Rajpurohit, Chetan Singh, Yadav, Sanjay, Khanna, Vinay Kumar, Pant, Aditya Bhush

Journal:

Scientific Reports

Year:

2016

Language:

english

File:

PDF, 5.01 MB

english, 2016

6

Flower-Shaped Self-Assembled Ni0.5Cu0.5Co2O4 Porous Architecture: A Ternary Metal Oxide as a High-Performance Charge Storage Electrode Material

Samanta, Subhajyoti, Nayak, Arpan Kumar, Mukherji, Aniruddha, Pradhan, Debabrata, Satpati, Biswarup, Srivastava, Rajendra

Journal:

ACS Applied Nano Materials

Year:

2018

Language:

english

File:

PDF, 2.92 MB

english, 2018

7

Prioritizing Autonomous Maintenance System Attributes using Fuzzy EDAS Approach

Srivastava, Priyank, Mustafa, Arsalan, Khanduja, Dinesh, Chowdhary, Sunil Kumar, Kumar, Naveen, Kartik,, Shukla, Rajendra Kumar

Journal:

Procedia Computer Science

Year:

2020

File:

PDF, 503 KB

2020

8

Electrochemical performance of Li-rich NMC cathode material using ionic liquid based blend polymer electrolyte for rechargeable Li-ion batteries

Srivastava, Nitin, Singh, Shishir Kumar, Gupta, Himani, Meghnani, Dipika, Mishra, Ragvendra, Tiwari, Rupesh K., Patel, Anupam, Tiwari, Anurag, Singh, Rajendra Kumar

Journal:

Journal of Alloys and Compounds

Year:

2020

File:

PDF, 2.99 MB

2020

9

The changing structure of the oil industry in India

Rajendra Kumar Pachauri, Leena Srivastava

Journal:

Year:

1986

Language:

english

File:

PDF, 441 KB

english, 1986

10

A Model to Explain Shareholder Returns: Marketing Implications

V Kumar, Sridhar N Ramaswami, Rajendra K Srivastava

Journal:

Journal of Business Research

Year:

2000

Language:

english

File:

PDF, 167 KB

english, 2000

11

Design and Experimental Evaluation of Dual-Anode Electron Gun and PPM Focusing of Helix TWT

Sharma, Rajendra Kumar, Roy Choudhury, Amitavo, Arya, Suneeta, Ghosh, Sanjay Kumar, Srivastava, Vishnu

Journal:

IEEE Transactions on Electron Devices

Year:

2015

Language:

english

File:

PDF, 2.65 MB

english, 2015

12

Genome-wide development and deployment of informative intron-spanning and intron-length polymorphism markers for genomics-assisted breeding applications in chickpea

Srivastava, Rishi, Bajaj, Deepak, Sayal, Yogesh K., Meher, Prabina K., Upadhyaya, Hari D., Kumar, Rajendra, Tripathi, Shailesh, Bharadwaj, Chellapilla, Rao, Atmakuri R., Parida, Swarup K.

Journal:

Year:

2016

Language:

english

File:

PDF, 984 KB

english, 2016

13

Molecular Mechanism of Switching of TrkA/p75NTR Signaling in Monocrotophos Induced Neurotoxicity

Kumar, Vivek, Gupta, Amit Kumar, Shukla, Rajendra Kumar, Tripathi, Vinay Kumar, Jahan, Sadaf, Pandey, Ankita, Srivastava, Akriti, Agrawal, Megha, Yadav, Sanjay, Khanna, Vinay Kumar, Pant, Aditya Bhush

Journal:

Scientific Reports

Year:

2015

Language:

english

File:

PDF, 3.28 MB

english, 2015

14

Niclosamide encapsulated polymeric nanocarriers for targeted cancer therapy

Jain, Nishant Kumar, R. S., Prabhuraj, Bavya, M. C., Prasad, Rajendra, Bandyopadhyaya, Rajdip, Naidu, V. G. M., Srivastava, Rohit

Journal:

Year:

2019

Language:

english

File:

PDF, 962 KB

english, 2019

15

New perspectives on business model innovations in emerging markets

Kumar, V., Srivastava, Rajendra

Journal:

Journal of the Academy of Marketing Science

Year:

2019

Language:

english

File:

PDF, 373 KB

english, 2019

16

Growth of hierarchical ZnO nano flower on large functionalized rGO sheet for superior photocatalytic mineralization of antibiotic

Sharma, Pushkal, Kumar, Navneet, Chauhan, Rohit, Singh, Vikash, Srivastava, Vimal Chandra, Bhatnagar, Rajendra

Journal:

Chemical Engineering Journal

Year:

2019

File:

PDF, 2.59 MB

2019

17

Sequestration of simulated carbon dioxide (CO2) using churning cementations waste and fly-ash in a thermo-stable batch reactor (TSBR)

Tiwari, Shaniv Kumar, Giri, Balendu Shekher, Thivaharan, Varadavenkatesan, Srivastava, Amitabh Kumar, Kumar, Sunil, Singh, Rajendra Prasad, Kumar, Rajesh, Singh, Ram Sharan

Journal:

Environmental Science and Pollution Research

Year:

2020

File:

PDF, 915 KB

2020

18

Fabrication and electrochemical characterization of lithium metal battery using IL-based polymer electrolyte and Ni-rich NCA cathode

Meghnani, Dipika, Gupta, Himani, Singh, Shishir Kumar, Srivastava, Nitin, Mishra, Raghvendra, Tiwari, Rupesh Kumar, Patel, Anupam, Tiwari, Anurag, Singh, Rajendra Kumar

Journal:

Year:

2020

File:

PDF, 3.80 MB

2020

19

Kinetics of adsorption of sulfur mustard on Al2O3 nanoparticles with and without impregnants

Amit Saxena, Abha Sharma, Avanish Kumar Srivastava, Beer Singh, Pranav Kumar Gutch, Rajendra Prasad Semwal

Journal:

Journal of Chemical Technology & Biotechnology

Year:

2009

Language:

english

File:

PDF, 510 KB

english, 2009

20

Temperature dependent acoustical characterization of alkaline earth monochalcogenides in B1 and B2 phase

Rishi Pal Singh, Manish Pratap Singh, Prakash Chandra Srivastava, Rajendra Kumar Singh

Journal:

Physica B: Condensed Matter

Year:

2010

Language:

english

File:

PDF, 700 KB

english, 2010

21

Phase transfer of platinum nanoparticles from aqueous to organic solutions using fatty amine molecules

Ashavani Kumar, Hrushikesh M. Joshi, Anandrao B. Mandale, Rajendra Srivastava, Suguna D. Adyanthaya, Renu Pasricha, Murali Sastry

Journal:

Journal of Chemical Sciences

Year:

2004

Language:

english

File:

PDF, 207 KB

english, 2004

22

Earthquakes and pediatric nephrology: are we prepared?

Sidharth Kumar Sethi, Timothy Bunchman, Rajendra N. Srivastava

Journal:

Pediatric Nephrology

Year:

2010

Language:

english

File:

PDF, 57 KB

english, 2010

23

Neonatal renal failure due to obstructive candidal bezoars

Pankaj Hari, Anand Srivastava, Arun Kumar Gupta, Rajendra N. Srivastava

Journal:

Pediatric Nephrology

Year:

1997

Language:

english

File:

PDF, 103 KB

english, 1997

24

Evaluation of antibacterial activity of Indian spices against common foodborne pathogens

Papachan Karur Sofia, Rajendra Prasad, Virendra Kumar Vijay, Ashok Kumar Srivastava

Journal:

International Journal of Food Science & Technology

Year:

2007

Language:

english

File:

PDF, 489 KB

english, 2007

25

Neurofibrosarcoma of facial nerve

Murari Lal, Rajendra Kumar, V. K. Srivastava

Journal:

Indian Journal of Otolaryngology and Head & Neck Surgery (Springer)

Year:

1971

Language:

english

File:

PDF, 520 KB

english, 1971

26

Lack of association of brucellosis resistance with (GT)13 microsatellite allele at 3′UTR of NRAMP1 gene in Indian zebu (Bos indicus) and crossbred (Bos indicus × Bos taurus) cattle

Nishant Kumar, Abhijit Mitra, Indrajit Ganguly, Rajendra Singh, Sitangsu M. Deb, Suresh K. Srivastava, Arjava Sharma

Journal:

Veterinary Microbiology

Year:

2005

Language:

english

File:

PDF, 98 KB

english, 2005

27

Glyoxalase-I activity and cell cycle regulation in yeast

Anil Kumar Dudani, Lalit K. Srivastava, Rajendra Prasad

Journal:

Biochemical and Biophysical Research Communications

Year:

1984

Language:

english

File:

PDF, 331 KB

english, 1984

28

Bioactivity guided isolation of antipsychotic constituents from the leaves of Rauwolfia tetraphylla L.

Shikha Gupta, Vinay Kumar Khanna, Anupam Maurya, Dnyaneshwar Umrao Bawankule, Rajendra Kumar Shukla, Anirban Pal, Santosh Kumar Srivastava

Journal:

Year:

2012

Language:

english

File:

PDF, 743 KB

english, 2012

29

Status and progress of Indian LLCB test blanket systems for ITER

Paritosh Chaudhuri, E. Rajendra Kumar, A. Sircar, S. Ranjithkumar, V. Chaudhari, C. Danani, B. Yadav, R. Bhattacharyay, V. Mehta, R. Patel, K.N. Vyas, R.K. Singh, M. Sarkar, R. Srivastava, S. Mohan, K

Journal:

Fusion Engineering and Design

Year:

2012

Language:

english

File:

PDF, 945 KB

english, 2012

30

Hydration of alkynes using Brönsted acidic ionic liquids in the absence of Nobel metal catalyst/H2SO4

Rajkumar Kore, T.J. Dhilip Kumar, Rajendra Srivastava

Journal:

Journal of Molecular Catalysis A: Chemical

Year:

2012

Language:

english

File:

PDF, 1.38 MB

english, 2012

31

[IEEE 2010 IEEE International Vacuum Electronics Conference (IVEC) - Monterey, CA, USA (2010.05.18-2010.05.20)] 2010 IEEE International Vacuum Electronics Conference (IVEC) - 20.6: Design and development of 100 GHz folded waveguide TWT

Sharma, Rajendra Kumar, Sharma, Arun Kumar, Pant, Banshi Dhar, Sharma, Sudhir M, Arya, Suneeta, Budania, Manish, Rathi, Isha, Nagahanumaiah,, Srivastava, Vishnu

Year:

2010

Language:

english

File:

PDF, 526 KB

english, 2010

32

Multi drug and extensively drug-resistant TB (M/XDR-TB) management: Current issues

Prasad, Rajendra, Srivastava, Dhiraj Kumar

Journal:

Clinical Epidemiology and Global Health

Year:

2013

Language:

english

File:

PDF, 140 KB

english, 2013

33

Phase diagrams and morphology of polymer-dispersed liquid crystals: An analysis

Srivastava, Jagdeesh Kumar, Singh, Rajendra Kumar, Dhar, Ravindra, Singh, Shri

Journal:

Liquid Crystals

Year:

2012

Language:

english

File:

PDF, 1.03 MB

english, 2012

34

Multistage Depressed Collector With Improved Thermal Management for High Efficiency Travelling Wave Tubes

Latha, A. Mercy, Gahlaut, Vishant, Sharma, Rajendra Kumar, Srivastava, Vishnu, Ghosh, S. K.

Journal:

IEEE Transactions on Electron Devices

Year:

2014

Language:

english

File:

PDF, 1.55 MB

english, 2014

35

Design of Folded Waveguide Slow-Wave Structure for \(W\) -Band TWT

Sharma, Rajendra Kumar, Grede, Andre, Chaudhary, Shailendra, Srivastava, Vishnu, Henke, Heino

Journal:

IEEE Transactions on Plasma Science

Year:

2014

Language:

english

File:

PDF, 1.87 MB

english, 2014

36

[IEEE 2012 IEEE Thirteenth International Vacuum Electronics Conference (IVEC) - Monterey, CA, USA (2012.04.24-2012.04.26)] IVEC 2012 - Effect of manufacturing tolerances of helix diameter on TWT performances

Jain, Abhishek, Kumar, Dheeraj, Purshotaman, N, Sharma, Rajendra Kumar, Srivastava, Vishnu, Ghosh, Sanjay Kumar

Year:

2012

Language:

english

File:

PDF, 254 KB

english, 2012

37

Thermal and morphological studies of liquid crystalline materials dispersed in a polymer matrix

Srivastava, Jagdeesh Kumar, Singh, Rajendra Kumar, Dhar, Ravindra, Singh, Shri

Journal:

Liquid Crystals

Year:

2011

Language:

english

File:

PDF, 1.42 MB

english, 2011

38

High Pressure Phase Transitions and Elastic Behaviour of Semimagnetic Semiconductors Pb1-xMnxTe

Singh, Rajendra Kumar, Srivastava, Ajay

Journal:

Materials Science Forum

Year:

1996

File:

PDF, 288 KB

1996

39

Role of glutamatergic receptors and associated signaling in arsenic induced neurotoxicity and protective efficacy of curcumin in rat primary cultured hippocampal neurons

Srivastava, Pranay, Kumar, Vivek, Shukla, Rajendra, Dhuriya, Yogesh, Gupta, Richa, Pant, A.B., Khanna, Vinay K.

Journal:

Neurotoxicology and Teratology

Year:

2015

Language:

english

File:

PDF, 48 KB

english, 2015

40

Studies of dispersed liquid crystals in binary mixtures with ionic liquid and their excitation by electric signals

Srivastava, Jagdeesh Kumar, Singh, Rajendra Kumar, Dhar, Ravindra, Singh, Shri

Journal:

Year:

2015

Language:

english

File:

PDF, 18.18 MB

english, 2015

41

A statistical significance of differences in classification accuracy of crop types using different classification algorithms

Kumar, Pradeep, Prasad, Rajendra, Choudhary, Arti, Narayan Mishra, Varun, Kumar Gupta, Dileep, Srivastava, Prashant K.

Journal:

Geocarto International

Year:

2015

Language:

english

File:

PDF, 3.05 MB

english, 2015

42

Brain cholinergic alterations in rats subjected to repeated immobilization or forced swim stress on lambda-cyhalothrin exposure

Shukla, Rajendra K., Gupta, Richa, Srivastava, Pranay, Dhuriya, Yogesh K., Singh, Anshuman, Chandravanshi, Lalit P., Kumar, Ajay, Siddiqui, M. Haris, Parmar, Devendra, Pant, Aditya B., Khanna, Vinay K

Journal:

Neurochemistry International

Year:

2015

Language:

english

File:

PDF, 1.11 MB

english, 2015

43

Translocation and Toxicity of Docetaxel Multi-Walled Carbon Nanotube Conjugates in Mammalian Breast Cancer Cells

Arora, Shweta, Kumar, Rajendra, Kaur, Harsimran, Rayat, Charan S., Kaur, Inderpreet, Arora, Sunil K., Srivastava, Jyoti, Bharadwaj, Lalit M.

Journal:

Journal of Biomedical Nanotechnology

Year:

2014

Language:

english

File:

PDF, 7.93 MB

english, 2014

44

Deciphering the mechanism of cadmium induced brain dopaminergic dysfunctions and assess the protective potential of quercetin in rats

Gupta, Richa, Shukla, Rajendra Kumar, Chandravanshi, Lalit P., Srivastava, Pranay, Dhuriya, Yogesh, Pant, Aditya V., Khanna, Vinay K.

Journal:

Parkinsonism & Related Disorders

Year:

2016

Language:

english

File:

PDF, 47 KB

english, 2016

45

Reinforcement of Ball Shaped MoS2 Nanoparticles in Epoxy Resin

Srivastava, Suneel Kumar, Sahoo, Ashish Kumar, Bindumadhavan, Kartick, Manu, Saraswathi Kesavapillai, Nayak, Bijan Bihari, Biswas, Koushik, Saxena, Arvind Kumar, Singh, Rajendra

Journal:

Journal of Nanoscience and Nanotechnology

Year:

2010

Language:

english

File:

PDF, 5.55 MB

english, 2010

46

[IEEE 2015 International Conference on Microwave, Optical and Communication Engineering (ICMOCE) - Bhubaneswar, India (2015.12.18-2015.12.20)] 2015 International Conference on Microwave, Optical and Communication Engineering (ICMOCE) - Spatial modeling of SPAD values for different type of crops using LISS-IV satellite imagery

Gupta, Dileep Kumar, Prasad, Rajendra, Kumar, Pradeep, Mishra, Varun Narayan, Vishwakarma, Ajeet Kumar, Singh, Ravi Shankar, Srivastava, Vinayak

Year:

2015

Language:

english

File:

PDF, 636 KB

english, 2015

47

Game Theoretic Approach to Analyze the Economic Consequences of Hazardous Substance-Free Products: Manufacturing Use and End-Life of Cell Phones

Kaushal, Rajendra Kumar, Verma, Abhai K., Srivastava, Reetika

Journal:

Journal of Hazardous Toxic and Radioactive Waste

Year:

2016

Language:

english

File:

PDF, 795 KB

english, 2016

48

[IEEE 2015 International Conference on Microwave, Optical and Communication Engineering (ICMOCE) - Bhubaneswar, India (2015.12.18-2015.12.20)] 2015 International Conference on Microwave, Optical and Communication Engineering (ICMOCE) - Artificial neural network with different learning parameters for crop classification using multispectral datasets

Kumar, Pradeep, Prasad, Rajendra, Mishra, Varun Narayan, Gupta, Dileep Kumar, Choudhary, Arti, Srivastava, Prashant K.

Year:

2015

Language:

english

File:

PDF, 503 KB

english, 2015

49

Influence of immobilization and forced swim stress on the neurotoxicity of lambda-cyhalothrin in rats: Effect on brain biogenic amines and BBB permeability

Shukla, Rajendra K., Dhuriya, Yogesh K., Chandravanshi, Lalit P., Gupta, Richa, Srivastava, Pranay, Pant, Aditya B., Kumar, Ajay, Pandey, Chandra M., Siddiqui, M. Haris, Khanna, Vinay K.

Journal:

NeuroToxicology

Year:

2016

Language:

english

File:

PDF, 532 KB

english, 2016

50

Kinetic Studies of the Oxidation of Aldopentoses: L-Arabinose and D-Xylose Oxidized by Hexacyanoferrate(III) in an Alkaline Medium

Srivastava, Rajendra Kumar, Nath, Narendra, Singh, M. P.

Journal:

Bulletin of the Chemical Society of Japan

Year:

1966

Language:

english

File:

PDF, 6.23 MB

english, 1966

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